Sales outreach plus AI tempts teams to automate sends. Guardrails first protect brand, deliverability, and compliance.
Guardrails
| Control | Purpose |
|---|---|
| Human send only | Accountability |
| Daily send cap per rep | Deliverability |
| Approved snippet library | Consistent claims |
| Opt-out / suppression list check | Compliance |
| No fabricated references | Trust |
Workflow
CRM segment → model drafts personalized opening from approved facts → rep edits → send → log outcome to CRM.
Measure reply quality and overrides, not emails generated.